BMWxTencent Echo

Project: BMW X5 Owners Documentary Series

My role: Producer (NL Team) 
Year: 2021
Production Company: Joiin Entertainment
Client: BMW & Tencent

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This documentary project follows six BMW X5 owners during the challenging year of 2020, when the global pandemic disrupted both personal and professional lives. The series captures their struggles, resilience, and eventual comebacks, highlighting how each individual navigated uncertainty while rebuilding momentum in their careers and daily lives.

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Through personal stories and real-life experiences, the project explores themes of perseverance, adaptation, and recovery during an unprecedented global crisis.

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As Producer for the NL team, I was responsible for coordinating production efforts, supporting the international team collaboration, and ensuring smooth communication and workflow throughout the project.